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This web site has the following in the homepage, "Leading Manufacturer and Exporter Artificial Leather." Our analyzers noticed that the web site also stated " An ISO 90012000 Certified Company." The Website also said " Is one of the leading manufacturers, suppliers and exporters. Of Artificial Leather, Synthetic Leather, PVC Leather, with quality management practices ISO 9001 2008 certified and a wide range of design collection to meet the demands of the customers. Our reputation in the Indian market under the brand name Aro-Vin has been growing manifolds since in." The website's header had artificial leather as the most important optimized keyword. It is followed by pvc leather manufacturer, artificial leather supplier, and pvc leather exporter which isn't as highly ranked as artificial leather. The next words aroravinyl.com uses is pvc artificial leather. pvc leather bengal was included and will not be seen by search parsers.